Production Structure Notes

Almost everything you need to know about the production process. Keep in mind this is what I have to think about, all you need to do is look good on camera.

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Phase 1: Discovery & Brainstorming

We explore your goals, brand, and audience to see if this project fits your needs. Together, we develop the concept and direction before anything is recorded.

Includes:

• Brainstorming creative directions

• Seeing if this is right for your needs

• Understanding your brand, aesthetics, tone, and you

• Exploring narrative style, purpose, and audience alignment

• Building out a rough content outline or concept flow

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Phase 2: Pre-Production (Planning & Setup)

We plan everything—from script and structure to titles and timelines—so that production runs smoothly and the final product meets your expectations.

Includes:

• Planning the structure and timeline

• Organizing shoot logistics, locations, and people involved

• Scripting or prepping talking points / questions

• Title and Thumbnail development

• Clarifying goals and expectations for the final product

• Deciding where and how this content will be used

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Phase 3: Production (Filming / Recording)

This is the actual recording phase. We set up equipment, guide the session, and capture high-quality content efficiently and professionally.

Includes:

• Equipment rental (audio, lighting, cameras if needed)

• Hourly production rate (including travel if applicable)

• Set up, recording, and clean up on location or virtually

• Managing audio quality, lighting, and framing

• Capturing multiple takes or angles when needed

• Directing the flow while keeping it natural and on message

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Phase 4: Post-Production (Editing & Finishing)

We edit the footage, clean the audio, add polish, and shape everything into a finished piece. This includes full and short-form versions based on what was captured.

Includes:

• Editing time (cutting, assembling, pacing, etc.)

• Calculated per hour of production footage (rounded up)

• Sound cleanup, color correction, and graphics (if applicable)

• Rendering time for full and short-form versions

• Revisions based on your feedback

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Phase 5: Distribution (Delivery & Launch Support)

We handle uploading and formatting your content for platforms like YouTube, Spotify, and social media, making sure everything is ready for release.

Includes:

• Upload to Dropbox (for your personal archive)

• Upload full export video to YouTube

• Upload quick export version to Spotify Podcasts, Facebook, etc.

• Metadata and platform-ready formatting (title, tags, description)

• Optional support with scheduling or social copy if needed

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Final Touchpoint: Client Feedback & Review

We wrap up by reviewing the work together, collecting your thoughts, and making note of improvements for future collaborations.

Includes:

• Your honest opinion on the work completed

• Notes for improvement or direction for future projects

• Discussion on next steps if you'd like to do more

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Production Packages

Budget vs Standard vs Executive

Budget Package

Refers to 1 type of content

Standard Package

Refers to 2-4 type of content

Executive Package

Refers to 5 or more type of content

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Types of Content

• Podcasts

• Vlogs

Types of Editing

• Timeline Linear Editing

• Simple Intro and Outro

• AI voiceovers available (ElevenLabs)

• OpusClip shorts editing

Revisions Included:

Value:

• Equipment Breakdown:

• Software Breakdown:

Tiers/Packages

• Budget: 1 Type of Content

• Standard: 3 Types of Content

• Executive: 5 Type of Content

Revisions:

• All: Unlimited revisions

Turnaround Time:

• Standard: 10 business days per 1 hour of production footage

• Priority: 5 business days per 1 hour of production footage